Juliette Gold: urban planning

July 24, 2012

The Social Roof

Who the H are all these people in my town?

We stroll around the streets, eyes locked to the screens of our cells, unaware of the existence of anyone else. Oh, there are other people living in our hometown? Who would have thought. Please allow me to present every loner's nightmare: The Social Roof.

The Social Roof, a design by Juliette Gold

Placing a roof in space appears to be enough to define a location. The roof claims the space under it to be its own and consequently, a compound is created.

The model depicts a roof, joined to a streetlight. The roof itself can be folded or stretched out - making the space is covers alterable. When open, the roof provides a shelter from the rain. The water drips from the roof to little tunnels, and then streamed to a fountain.

The roof creates an ecologically-responsible public domain that can be utilized for social gatherings and meetings. So let's get to know each other while it rains.

The Social Roof, an illustration by Juliette Gold

Do you know the people who live in your town? Would you like to have opportunities to get to know them better?

July 17, 2012

Neve Tsedek, The Labyrinth

A maze, right around the corner

What is a maze - in a non-Harry-Potter-or-Greek-Mythology-related context? A labyrinth is a convoluted and complicated structure, in which you loose the perception of space. You walk around it, sometimes in circles, sometimes you reach a blind alley; but you always make new and exciting discoveries along the way. The center of the maze, however, is slightly different and holds within it a surprise. Only when you find that wonder at the heart of the maze, you are able to see your way out.

Or in short:

Maze, a model by Juliette Gold

Is there really a place that embodies the criteria? Are there contemporary mazes? There sure is one I know of. If you've ever been to Neve Tsedek, the oldest neighborhood established in Tel Aviv, I'm sure you've gotten lost at some point. Neve Tsedek is my favorite location in the city. Its narrow streets hide within them gems like galleries, boutiques, cafes, and an abundance of history. With every turn you stumble upon a new discovery, a beautiful detail, a furry cat.

Neve Tsedek, photo by Juliette Gold

In the middle of the neighborhood, you can suddenly find the "Suzan Dalal" center - an old girls' academy turned theater and dance school. There, when you look around, you can see the beach - your way out of the maze.

Neve Tsedek, photo by Juliette Gold

And again, in short, this is Neve Tsedek:

Neve Tsedek as a maze, model by Juliette Gold

How do you define a maze? Have you ever been to one?

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