Fall 2012 - Design #2

The "Wind" Skirt

The "Wind" skirt, by Juliette Gold

The "Wind" skirt, by Juliette Gold

Fall 2012 - Design #1

The "City Lights" Skirt

The "City Lights" skirt by Juliette Gold

The "City Lights" skirt by Juliette Gold

Fall Collection Inspiration Board

I'd Like The World to be Lovely, Black and White, and Melancholic.

At the end of summer, the long humid days, the tourists, and the jellyfish depart the city, leaving us to face reality. We suddenly notice the concrete, feel the wind, hear the rustling falling leaves, and see the lights. 

photo by Juliette Gold

photo by Juliette Gold

photo by Juliette Gold

photo by Juliette Gold

photo by Juliette Gold

photo by Juliette Gold

Stay tuned, the collection will be revealed [piece by piece; I like the suspense] in the upcoming posts. 

Do cities change with the passing seasons, or do they always stay the same? 

Coffee Shop Sketching

Trying to survive the heat wave, I strolled around the city in a search of an AC-including activity. Then, I bumped into a cafe - the view was nice, the AC was on, and they served green tea. What more could I ask for?

What do you like to do when it's fervent outside?

The Social Roof

Who the H are all these people in my town?

We stroll around the streets, eyes locked to the screens of our cells, unaware of the existence of anyone else. Oh, there are other people living in our hometown? Who would have thought. Please allow me to present every loner's nightmare: The Social Roof. 

The Social Roof, a design by Juliette Gold

The Social Roof, a design by Juliette Gold

The Social Roof, a design by Juliette Gold

Placing a roof in space appears to be enough to define a location. The roof claims the space under it to be its own and consequently, a compound is created. 

The model depicts a roof, joined to a streetlight. The roof itself can be folded or stretched out - making the space is covers alterable. When open, the roof provides a shelter from the rain. The water drips from the roof to little tunnels, and then streamed to a fountain. 

The roof creates an ecologically-responsible public domain that can be utilized for social gatherings and meetings. So let's get to know each other while it rains. 

The Social Roof, an illustration by Juliette Gold

Do you know the people who live in your town? Would you like to have opportunities to get to know them better? 

Neve Tsedek, The Labyrinth

A maze, right around the corner

What is a maze - in a non-Harry-Potter-or-Greek-Mythology-related context? A labyrinth is a convoluted and complicated structure, in which you loose the perception of space. You walk around it, sometimes in circles, sometimes you reach a blind alley; but you always make new and exciting  discoveries along the way. The center of the maze, however, is slightly different and holds within it a surprise. Only when you find that wonder at the heart of the maze, you are able to see your way out.


Or in short:

Maze, a model by Juliette Gold

Is there really a place that embodies the criteria? Are there contemporary mazes? There sure is one I know of. If you've ever been to Neve Tsedek, the oldest neighborhood established in Tel Aviv, I'm sure you've gotten lost at some point. Neve Tsedek is my favorite location in the city. Its narrow streets hide within them gems like galleries, boutiques, cafes, and an abundance of history. With every turn you stumble upon a new discovery, a beautiful detail, a furry cat. 

Neve Tsedek, photo by Juliette Gold

Neve Tsedek, photo by Juliette Gold

Neve Tsedek, photo by Juliette Gold

Neve Tsedek, photo by Juliette Gold

Neve Tsedek, photo by Juliette Gold

Neve Tsedek, photo by Juliette Gold

Neve Tsedek, photo by Juliette Gold

Neve Tsedek, photo by Juliette Gold

Neve Tsedek, photo by Juliette Gold

Neve Tsedek, photo by Juliette Gold

In the middle of the neighborhood, you can suddenly find the "Suzan Dalal" center - an old girls' academy turned theater and dance school. There, when you look around, you can see the beach - your way out of the maze. 

Neve Tsedek, photo by Juliette Gold

Neve Tsedek, photo by Juliette Gold

And again, in short, this is Neve Tsedek:

Neve Tsedek as a maze, model by Juliette Gold

How do you define a maze? Have you ever been to one? 

Windy Tel Aviv

A sketch of Dizingof Square in Tel Aviv, on a windy winter day.

What is a city? (To My Very Biased, Tel-Aviv-Adoring Eye)

The location that we decide to set our lives at influences a lot more that solely our postal code. In spite of our biggest egoistic fantasies, we (as individuals) do not change the city, but it influences us.

In "What is a City", LEWIS MUMFORD writes that "A city is a theater of social action".

The set of the play, though ever evolving, is permanent and determined for us by architects and urban planners. The city's arrangement creates its atmosphere, and its architectural landmarks build symbols and traditions. Once we put those things together, we get a culture, a stereotype even, of our city.

Now, we come into the picture – the dwellers – the actors. Why are we actors, you wonder? Because we naturally try to fit into out surrounding; we try to live up to the "image" of the city; eventually, we become a personification of it. 

How do you describe a city? What is your favorite city or town? What do you love about it?