I have to admit that I don't watch the Olympics, or any other kind of sports for that matter. However, the UK craze that followed the Olympic games inspired me to create my own little tribute -a stylish one.
August 14, 2012
August 7, 2012
Step #1: IMAGE - Part 6

Break - fiesta
“Watch your thoughts, for they become words. Watch your words, for they become actions. Watch your actions, for they become habits. Watch your habits, for they become character. Watch your character, for it becomes your destiny.” ~ Unknown
"My mom always said that the morning determines
the day. She preached to never get upset and to never deliver bad news in the
early a.m. hours. I haven't comprehended the true sense of her words until one
traumatizing morning in the eighth grade. I left home in a bad mood and on my
way to school that day I stepped on a "doggy output"– I was too
preoccupied with glum brooding to notice it. Then, when I went out to drink
water during class, I opened the fountain too abruptly and in return it sprayed
me with water in a way that made it seem like … something else. This occasion
made my return back to class beyond embarrassing. And if all of that wasn't
enough, I also performed poorly on a quiz since I was so worried with my
appearance and smell.
Walking home that day, I've developed a value that
has guided me ever since: "The Art of Breakfast". Inspired by my
mom's theory, I've concluded that a joyful morning can not only keep us in a
decent mood, but might motivate us to enjoy the rest of the day, and
consequently, enjoy life. Thus, I make sure to celebrate each morning with a
"break-feast" – a meal with my loved ones, eaten to the sounds of
French music from the 60s and the scent of vanilla.
Knowing that the morning would be so incredible, I
wake up every day with a smile on my face, ready to make the most out of the
day. And isn't it what's life is all about? Being happy every step of the way,
enjoying everything life has to offer, and being open to miraculous
opportunities we might otherwise miss?"
August 2, 2012
Do you have a plan?
The Planning Corridor
A plan is a path that gets you from point A to point B; theoretically at least. In reality though, you might have to stop and think about your plot -perhaps you want to just keep going forward, perhaps you want to pull out new resources along the way, or perhaps you want to abandon in all together.
The planning corridor lets you see your course, and asses its length. Its sterile walls act like a scrapbook / inspiration board / pining board for everything you might need along the way. Once in a while you can stop and take a sit on the built-in stools. The seats are also storage spaces. If, in any stage, you decide that the plan doesn't work, that it cannot be improved and must be abandoned, you can hop out of the window (in a completely non-suicidal way).
![]() |
| The Planning Corridor, a design by Juliette Gold |
![]() |
| The Planning Corridor, a design by Juliette Gold |
![]() |
| The Planning Corridor, a design by Juliette Gold |
![]() |
| The Planning Corridor, a design by Juliette Gold |
Have you even abandoned a plan?
July 26, 2012
Coffee Shop Sketching
Labels:
art,
cafe,
City,
coffee shop,
drawing,
pizza,
sketch,
sketchbook,
Tel Aviv
July 24, 2012
The Social Roof
Who the H are all these people in my town?
We stroll around the streets, eyes locked to the screens of our cells, unaware of the existence of anyone else. Oh, there are other people living in our hometown? Who would have thought. Please allow me to present every loner's nightmare: The Social Roof.
![]() |
| The Social Roof, a design by Juliette Gold |
![]() |
| The Social Roof, a design by Juliette Gold |
![]() |
| The Social Roof, a design by Juliette Gold |
Placing a roof in space appears to be enough to define a location. The roof claims the space under it to be its own and consequently, a compound is created.
The model depicts a roof, joined to a streetlight. The roof itself can be folded or stretched out - making the space is covers alterable. When open, the roof provides a shelter from the rain. The water drips from the roof to little tunnels, and then streamed to a fountain.
The roof creates an ecologically-responsible public domain that can be utilized for social gatherings and meetings. So let's get to know each other while it rains.
![]() |
| The Social Roof, an illustration by Juliette Gold |
Do you know the people who live in your town? Would you like to have opportunities to get to know them better?
July 17, 2012
Neve Tsedek, The Labyrinth
A maze, right around the corner
What is a maze - in a non-Harry-Potter-or-Greek-Mythology-related context? A labyrinth is a convoluted and complicated structure, in which you loose the perception of space. You walk around it, sometimes in circles, sometimes you reach a blind alley; but you always make new and exciting discoveries along the way. The center of the maze, however, is slightly different and holds within it a surprise. Only when you find that wonder at the heart of the maze, you are able to see your way out.
Or in short:
Or in short:
![]() |
| Maze, a model by Juliette Gold |
Is there really a place that embodies the criteria? Are there contemporary mazes? There sure is one I know of. If you've ever been to Neve Tsedek, the oldest neighborhood established in Tel Aviv, I'm sure you've gotten lost at some point. Neve Tsedek is my favorite location in the city. Its narrow streets hide within them gems like galleries, boutiques, cafes, and an abundance of history. With every turn you stumble upon a new discovery, a beautiful detail, a furry cat.
![]() |
| Neve Tsedek, photo by Juliette Gold |
![]() |
| Neve Tsedek, photo by Juliette Gold |
![]() |
| Neve Tsedek, photo by Juliette Gold |
![]() |
| Neve Tsedek, photo by Juliette Gold |
![]() |
| Neve Tsedek, photo by Juliette Gold |
![]() |
| Neve Tsedek, photo by Juliette Gold |
![]() |
| Neve Tsedek, photo by Juliette Gold |
![]() |
| Neve Tsedek, photo by Juliette Gold |
![]() |
| Neve Tsedek, photo by Juliette Gold |
![]() |
| Neve Tsedek, photo by Juliette Gold |
In the middle of the neighborhood, you can suddenly find the "Suzan Dalal" center - an old girls' academy turned theater and dance school. There, when you look around, you can see the beach - your way out of the maze.
![]() |
| Neve Tsedek, photo by Juliette Gold |
![]() |
| Neve Tsedek, photo by Juliette Gold |
And again, in short, this is Neve Tsedek:
![]() |
| Neve Tsedek as a maze, model by Juliette Gold |
How do you define a maze? Have you ever been to one?
July 12, 2012
Armani's Nightfall Sketch
While I was browsing through Fashion Week's recap on Vogue, I stumbled upon Armani's Fall 2012 Couture collection. This collection was inspired by nightfall, and blues and grays played an ample tole in it. This piece, which was the first garment on the runway, fits the concept perfectly.
What did you think about Armani's new collection?
July 10, 2012
Step #1: image - part 5
"Aspiration", rather than "perspiration"
When I was twelve, I declared that I wanted to become an architect. I contemplated a 12-year long plan in my head, and I refused to stir from it in either direction. And, according to what my mom tells me, I was a real B about it as well. I was a little, annoying stubborn mule, who lived by the mantra "either build or die". As I became older, and luckily a teensy bit wiser, I started re-evaluating my decision. After exposing myself to other fields and possibilities, and falling in love with them as well, I decided to aspire for a goal, rather than gallop to a narrow dot [please note the stubborn mule reference].
"Juliette Goal":
- I want my work to affect and inspire people
- I want diversity; I want to focus on a new project or a new theme every now and then.
- I don't want my work to be monotonous
- I want to visit new places and experience new things as part of my work
- I want to challenge myself and make myself think
Architecture fits that outline. But so do many other fields. I know that I want to build, but now I see a whole array of ways to get to that point. So if I am no longer a mule ... perhaps I could be a ... bird?
Subscribe to:
Posts (Atom)
















































